Intentional? Sadly, probably not.

While wandering from pub to pub in Harbourne last night, trying with little success to avoid the Olympics opening ceremony, we found ourselves in on bar while a bit of musical song and dance was going on. Given all the ridiculous publicity and ceremony that accompanies the event it seemed rather ironic to hear on the sound track The Jam's "Going Underground".
The public gets what the public wants.
Quite.