What is it about price comparison websites that causes them to make such dire adverts? The old series for one such site (I refuse to advertise for them by naming them) featured as unappealing a collection of weirdos and half-wits as have ever been gathered together in one place, in a series of vignettes involving giant cardboard cut-out props. The inescapable message was that only an inbred moron would be interested in their services.
They replaced this with a group of alleged "members of the public" extolling the virtues of a revamped website but these so-called real people were even less convincing than the previous phony ones and one of them - clearly meant to be quirky - starts wittering on about having to tell the insurance company about whether or not he has a beard. In its way it's every bit as moronic as the previous version.
Now, one of their rival companies has started a series of adverts in which people discussing the best insurance deals are interrupted by an annoying fat bloke in a tuxedo who sports a highly improbably moustache and sings a faux-operatic jingle about the company that rhymes "few clicks" with "spondulicks" which is, I suppose, creative enough but the ad is just plain irritating.
Of course they aren't as irritating as the ones that have started appearing recently from various companies offering to buy all the unwanted gold that you have lying around the house, but that's fodder for another post.
They replaced this with a group of alleged "members of the public" extolling the virtues of a revamped website but these so-called real people were even less convincing than the previous phony ones and one of them - clearly meant to be quirky - starts wittering on about having to tell the insurance company about whether or not he has a beard. In its way it's every bit as moronic as the previous version.
Now, one of their rival companies has started a series of adverts in which people discussing the best insurance deals are interrupted by an annoying fat bloke in a tuxedo who sports a highly improbably moustache and sings a faux-operatic jingle about the company that rhymes "few clicks" with "spondulicks" which is, I suppose, creative enough but the ad is just plain irritating.
Of course they aren't as irritating as the ones that have started appearing recently from various companies offering to buy all the unwanted gold that you have lying around the house, but that's fodder for another post.
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