Important?

I don't know whether the leaders of the three main parties will use their wives very much in campaigning for the election. I don't know whether they should use them. Frankly, I don't actually care.
ITV on the other hand seem to. I just watched an item on the news where, under his name, the journalist was captioned as "Campaign Wives Correspondent". A special correspondent just for the wives? Guess they must be important after all.